{"id":67855,"date":"2025-12-16T09:08:06","date_gmt":"2025-12-16T12:08:06","guid":{"rendered":"https:\/\/safras.com.br\/es\/?p=67855"},"modified":"2025-12-16T09:08:41","modified_gmt":"2025-12-16T12:08:41","slug":"telecom-unifica-sus-marcas-bajo-la-identidad-personal","status":"publish","type":"post","link":"https:\/\/safras.com.br\/es\/telecom-unifica-sus-marcas-bajo-la-identidad-personal\/","title":{"rendered":"Los servicios de Telecom se unifican bajo su marca Personal"},"content":{"rendered":"<p data-start=\"2018\" data-end=\"2302\"><strong data-start=\"2062\" data-end=\"2073\">Telecom<\/strong>, la principal compa\u00f1\u00eda de telecomunicaciones de Argentina, anunci\u00f3 una <strong data-start=\"2145\" data-end=\"2203\">reorganizaci\u00f3n estrat\u00e9gica de su arquitectura de marca<\/strong>, mediante la cual <strong data-start=\"2222\" data-end=\"2245\">todos sus servicios<\/strong> pasar\u00e1n a operar bajo una <strong data-start=\"2272\" data-end=\"2301\">\u00fanica identidad: Personal<\/strong>.<\/p>\n<h2 data-start=\"2304\" data-end=\"2329\">Ecosistema integrado<\/h2>\n<p data-start=\"2330\" data-end=\"2627\">La compa\u00f1\u00eda integrar\u00e1 bajo esta marca sus negocios de <strong data-start=\"2384\" data-end=\"2464\">conectividad, entretenimiento, finanzas digitales y soluciones para empresas<\/strong>, con el objetivo de <strong data-start=\"2485\" data-end=\"2526\">consolidar su ecosistema de servicios<\/strong> y fortalecer su liderazgo en el sector de <strong data-start=\"2569\" data-end=\"2626\">tecnolog\u00edas de la informaci\u00f3n y la comunicaci\u00f3n (TIC)<\/strong>.<\/p>\n<p data-start=\"2629\" data-end=\"2730\">Actualmente, el grupo brinda servicios a <strong data-start=\"2670\" data-end=\"2704\">m\u00e1s de 35 millones de clientes<\/strong> en Argentina y la regi\u00f3n.<\/p>\n<h2 data-start=\"2732\" data-end=\"2755\">Estrategia digital<\/h2>\n<p data-start=\"2756\" data-end=\"2971\">Seg\u00fan explic\u00f3 <strong data-start=\"2770\" data-end=\"2786\">Gonzalo Hita<\/strong>, COO de Personal, el cambio responde a la necesidad de construir un <strong data-start=\"2855\" data-end=\"2896\">ecosistema digital simple e integrado<\/strong>, en un mercado caracterizado por la <strong data-start=\"2933\" data-end=\"2970\">r\u00e1pida transformaci\u00f3n tecnol\u00f3gica<\/strong>.<\/p>\n<h2 data-start=\"2973\" data-end=\"3002\">Oferta y personalizaci\u00f3n<\/h2>\n<p data-start=\"3003\" data-end=\"3186\">Por su parte, <strong data-start=\"3017\" data-end=\"3036\">Silvana Cataldo<\/strong>, directora de Entretenimiento y Brand Marketing, destac\u00f3 que la <strong data-start=\"3101\" data-end=\"3150\">personalizaci\u00f3n de la experiencia del usuario<\/strong> es un eje central de la estrategia.<\/p>\n<p data-start=\"3188\" data-end=\"3230\">La oferta bajo la marca Personal incluir\u00e1:<\/p>\n<ul data-start=\"3231\" data-end=\"3363\">\n<li data-start=\"3231\" data-end=\"3251\">\n<p data-start=\"3233\" data-end=\"3251\"><strong data-start=\"3233\" data-end=\"3251\">Personal Fibra<\/strong><\/p>\n<\/li>\n<li data-start=\"3252\" data-end=\"3272\">\n<p data-start=\"3254\" data-end=\"3272\"><strong data-start=\"3254\" data-end=\"3272\">Personal M\u00f3vil<\/strong><\/p>\n<\/li>\n<li data-start=\"3273\" data-end=\"3292\">\n<p data-start=\"3275\" data-end=\"3292\"><strong data-start=\"3275\" data-end=\"3292\">Personal Flow<\/strong><\/p>\n<\/li>\n<li data-start=\"3293\" data-end=\"3311\">\n<p data-start=\"3295\" data-end=\"3311\"><strong data-start=\"3295\" data-end=\"3311\">Personal Pay<\/strong><\/p>\n<\/li>\n<li data-start=\"3312\" data-end=\"3363\">\n<p data-start=\"3314\" data-end=\"3363\">Soluciones <strong data-start=\"3325\" data-end=\"3338\">Smarthome<\/strong> y <strong data-start=\"3341\" data-end=\"3349\">Tech<\/strong> para empresas<\/p>\n<\/li>\n<\/ul>\n<h2 data-start=\"3365\" data-end=\"3391\">Contexto de expansi\u00f3n<\/h2>\n<p data-start=\"3392\" data-end=\"3610\">El relanzamiento se produce mientras <span style=\"color: #0000ff;\" data-darkreader-inline-color=\"\"><a style=\"color: #0000ff;\" href=\"https:\/\/safras.com.br\/es\/justicia-aprueba-que-telecom-avance-en-la-compra-de-telefonica\/\" data-darkreader-inline-color=\"\">la compa\u00f1\u00eda aguarda la <strong data-start=\"3452\" data-end=\"3480\">autorizaci\u00f3n regulatoria<\/strong><\/a><\/span> para concretar la <strong data-start=\"3499\" data-end=\"3552\">compra de la operaci\u00f3n de Telef\u00f3nica de Argentina<\/strong>, anunciada en febrero de 2025 por <strong data-start=\"3587\" data-end=\"3609\">US$ 1.245 millones<\/strong>.<\/p>\n<p data-start=\"3612\" data-end=\"3796\">Una vez finalizada la operaci\u00f3n, se espera que la <strong data-start=\"3662\" data-end=\"3680\">marca Movistar<\/strong>, que deber\u00e1 ser devuelta a Telef\u00f3nica, sea <strong data-start=\"3724\" data-end=\"3750\">absorbida por Personal<\/strong>, consolidando a\u00fan m\u00e1s la identidad del grupo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Telecom, la principal compa\u00f1\u00eda de telecomunicaciones de Argentina, anunci\u00f3 una reorganizaci\u00f3n estrat\u00e9gica de su arquitectura de marca, mediante la cual todos sus servicios pasar\u00e1n a operar bajo una \u00fanica identidad: Personal. Ecosistema integrado La compa\u00f1\u00eda integrar\u00e1 bajo esta marca sus negocios de conectividad, entretenimiento, finanzas digitales y soluciones para empresas, con el objetivo de consolidar [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":67856,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[399,444],"tags":[334,768],"commodity":[],"class_list":["post-67855","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-empresas","category-noticias-financieras","tag-argentina-es","tag-telecom"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Los servicios de Telecom se unifican bajo su marca Personal - SAFRAS &amp; Mercado<\/title>\n<meta name=\"description\" content=\"Telecom anunci\u00f3 una reorganizaci\u00f3n de marca y unificar\u00e1 todos sus servicios de conectividad, entretenimiento y finanzas digitales bajo Personal.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/safras.com.br\/es\/telecom-unifica-sus-marcas-bajo-la-identidad-personal\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Los servicios de Telecom se unifican bajo su marca Personal - SAFRAS &amp; 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