{"id":65530,"date":"2025-05-19T16:51:51","date_gmt":"2025-05-19T19:51:51","guid":{"rendered":"https:\/\/safras.com.br\/es\/?p=65530"},"modified":"2025-05-19T16:51:51","modified_gmt":"2025-05-19T19:51:51","slug":"ipcva-firma-acuerdo-con-plataforma-jd-com-en-sial-china","status":"publish","type":"post","link":"https:\/\/safras.com.br\/es\/ipcva-firma-acuerdo-con-plataforma-jd-com-en-sial-china\/","title":{"rendered":"IPCVA firma acuerdo con plataforma JD.COM en Sial China"},"content":{"rendered":"<p>El Instituto de Promoci\u00f3n de la Carne Vacuna (IPVCA) oficializ\u00f3 la firma de un acuerdo de colaboraci\u00f3n estrat\u00e9gica con JD.COM, una de las principales plataformas de comercio electr\u00f3nico de China, reconocida por su alcance masivo y su posicionamiento como canal preferido para la compra de productos frescos por parte de los consumidores locales. La firma se dio en el marco de la Sial China 2025, feria de innovaci\u00f3n en alimentos y bebidas de Asia.<\/p>\n<p>El convenio fue rubricado por Georges Breitschmitt, presidente del IPCVA, y Li Ranxin, gerente general del Negocio de Carnes Vacunas y Ovinas de JD.COM.<\/p>\n<p>\u00abLa alianza contempla acciones concretas como campa\u00f1as de marketing digital, transmisiones en vivo con referentes, degustaciones, festivales gastron\u00f3micos, generaci\u00f3n de contenido y presencia destacada en la plataforma. Adem\u00e1s, JD se compromete a seguir ampliando la oferta y calidad de carne argentina en su tienda, mientras que el IPCVA brindar\u00e1 soporte institucional, materiales promocionales y acompa\u00f1amiento t\u00e9cnico\u00bb, sostuvieron en el comunicado.<\/p>\n<p>Adem\u00e1s del IPCVA, participan 26 empresas exportadoras en el imponente pabell\u00f3n Argentine Beef de 1.150 m, de la Sial China.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Instituto de Promoci\u00f3n de la Carne Vacuna (IPVCA) oficializ\u00f3 la firma de un acuerdo de colaboraci\u00f3n estrat\u00e9gica con JD.COM, una de las principales plataformas de comercio electr\u00f3nico de China, reconocida por su alcance masivo y su posicionamiento como canal preferido para la compra de productos frescos por parte de los consumidores locales. La firma [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":65531,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[267],"tags":[334,327,341,516,518,517],"commodity":[],"class_list":["post-65530","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agronegocio-es","tag-argentina-es","tag-carnes-es","tag-china-es","tag-ipcva","tag-jd-com","tag-sial-china"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>IPCVA firma acuerdo con plataforma JD.COM en Sial China - SAFRAS &amp; Mercado<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/safras.com.br\/es\/ipcva-firma-acuerdo-con-plataforma-jd-com-en-sial-china\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IPCVA firma acuerdo con plataforma JD.COM en Sial China - SAFRAS &amp; Mercado\" \/>\n<meta property=\"og:description\" content=\"El Instituto de Promoci\u00f3n de la Carne Vacuna (IPVCA) oficializ\u00f3 la firma de un acuerdo de colaboraci\u00f3n estrat\u00e9gica con JD.COM, una de las principales plataformas de comercio electr\u00f3nico de China, reconocida por su alcance masivo y su posicionamiento como canal preferido para la compra de productos frescos por parte de los consumidores locales. 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